EXPERIENCE
Due to her passion for performing classical music, Brittany strives to improve the genre's public image through any means necessary.
Most recently, Brittany has given a lecture (named "Color Outside the Lines") on how to rebrand classical music concerts to resonate with modern audiences.
To view the presentation slides from the lecture, click the button below:
Most recently, Brittany has given a lecture (named "Color Outside the Lines") on how to rebrand classical music concerts to resonate with modern audiences.
To view the presentation slides from the lecture, click the button below:
Due to the lecture's popularity, Brittany has also written an eBook to elaborate on the concepts discussed.
To view the first installment of her eBook, click the button below:
To view the first installment of her eBook, click the button below:
Event Coordination and Marketing Intern: The Ware Center
During the Spring 2013 semester, Brittany served as an event coordination and music marketing intern for one of her school's Visual and Performing Arts Centers.
Through this internship, Brittany
• Developed and initiated social media marketing strategies for the venue’s concert series
• Created and executed the marketing and public relations tools to promote live events by designing event flyers, banners, and postcards; rebranding and optimizing social media pages; writing press releases, email newsletters, marketing reports, and inter-office communications
• Coordinated and managed live events; including stage managing, front of house, and ushering
Below are examples of her logo and poster designs from the internship:
Through this internship, Brittany
• Developed and initiated social media marketing strategies for the venue’s concert series
• Created and executed the marketing and public relations tools to promote live events by designing event flyers, banners, and postcards; rebranding and optimizing social media pages; writing press releases, email newsletters, marketing reports, and inter-office communications
• Coordinated and managed live events; including stage managing, front of house, and ushering
Below are examples of her logo and poster designs from the internship:
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SAMPLE MARKETING PLANS
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Concert planning & promotion
"SOMETHING FOR EVERYONE"This benefit concert was thrown to raise funds for "Music For Everyone," a Lancaster-based nonprofit organization which strives to keep music education in local elementary schools.
The concert featured a wide mix of music groups, varying in age, location, and genre. From an elementary string orchestra to a college funk band, there was literally Something for Everyone at this event. Raffle items, full bar, and bake sales were run in order to increase the amount of funds raised for the nonprofit group. October 14, 2011 Lancaster's Elk's Lodge |